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Donation Request Letter

Donation Request

Creating The Donation Request

I want to see every nonprofit have great success in writing donation request letters through which they change the world. I believe anyone can write a good request letter.  I want you to experience this success so that you can find the funding your nonprofit needs and change the world in a significant way. By giving you tips and pointers on what constitutes the essential parts of a donation request letter, you can have better success at writing them.  I have even included a request letter sample here Donation Request Letter Sample.

Donations elude some in the nonprofit world because many have difficulty asking for donations to fund their nonprofit. Writing donation request letters to friends, business acquaintances, and even family can be a successful way to get donations.  However, the donation request letter needs to be written well, and have the right elements to get action from the donor.  By us working together on this, you can master the donation request letter and accomplish that part of you’re fundraising strategy.

Donation Request Letter Elements

The donation request letter needs to capture the attention of the recipient and make an appeal to them that touches their human side.  A great way of doing that is by sharing a story of a person, and the way in which your nonprofit efforts have helped them.  Make sure to include the human element and describe their need and then how the need was met.  This gives the donor an example of how their donation can make an impact on others.

Another element that is important in the donation request is an explanation of the plans you have for their donation.  While it is likely that a portion of all donations go toward the operating costs, is it important that donors know that the majority of their donation impact bettering people’s lives.

It should go without saying that the donation request letter needs to look professional.  A professional look will let your donors know that the organization to which they are donating is the real thing.  A short and concise letter that tells a story about impacting a need and how their donation can do the same, will get more response than a rambling letter.  A monthly update that includes multiple stories and needs is fine but will not be read in its entirety as much as a personal letter.  In addition to the monthly updates, a personalized letter lets the person know you specifically need their support.  Personalized letters to five individuals can generate more response than hundreds of letters sent to the masses.

Remember, those that receive the donation letters are real people, not a slot machine from which you hope to win money.  Think through what you would want to receive from someone wanting your support.  The last part of the donation request has nothing to do with a letter at all.  Follow up is key and should be done with every person to which you send a donation request letter.

Donation Request Letter Follow Up

A personal phone call following up on the letter will give the perfect touch to the request.  A quick phone call making sure the person received your letter and personally asking them if they could make a contribution is correct follow up.  That call will let the donor know they are not just one of the group you send letters to.  If you are not willing to make the phone calls, then don’t send the letters.  Throwing a bunch of darts at a dartboard hoping one will hit the bullseye is not an effective way to win at playing darts. Likewise, sending a bunch of donation request letters hoping someone will donate is not an effective fundraising strategy. There is more on effective follow up and building relationships with donors and funders in the Simple Nonprofit Starter Bundle.

A heart felt, personal letter directed to each individual from which you expect to receive donations is the best strategy and use of your time.  This can even capture donations that are out of reach by the larger nonprofit because they send out generic, non personal communication.  Slow down, and make your nonprofit’s communication and donation request personal and you will see positive results in funding and building relationships with donors.


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